New Continental Hotel, Millbay Road, Plymouth, PL1 3LD

Tel: 01752 276798

Sure Hotel Collection…

New Continental Hotel, Plymouth

New Continental Hotel Partners With Best Western Great Britain Brand…

It’s been an incredibly exciting two weeks for everyone at the New Continental Hotel.

On Tuesday 15th October 2019, the New Continental Hotel joined the Best Western Great Britain brand; to sit within their Sure Hotel Collection.

As a proudly independently operated hotel, Best Western was the perfect choice. The partnership enables the hotel to remain independent and keep complete autonomy over the running and direction of our growth; and allows the flexibility to maximise our independence…

“We are delighted to join Best Western’s new Sure Hotel Collection. We were looking for a brand that would allow us to continue operating independently but could give us access to all the benefits that come with being part of a global brand. With Best Western’s new range of soft brands, it makes the perfect fit.

Plymouth is a popular destination for leisure and business travellers alike and we look forward to welcoming new and regular guests to our property under the new Sure Hotel Collection umbrella.”

Bobbie Hajiyianni, New Continental Hotel 


As the hospitality sector becomes more venturesome and advanced, it affords more opportunities and opens more doors to exciting possibilities. If you have the right offering, one that is not only well executed but also led by passion, and you have access to the right support.

It’s the perfect formula…

The combination of our family hospitality, our knowledge and experience, our loyal and dedicated staff and our pride for Plymouth; fused with their distribution, access a global loyalty scheme and benefit from new sales, marketing and revenue technologies is a truly exciting collaboration. Not only for the hotel, but for Plymouth too.

The Best Western brand empowers independent hotel owners to take all the opportunities and really thrive; and we’re excited to see what the future holds…

Rob Paterson, CEO at Best Western Great Britain, added: “We’re delighted to welcome the New Continental Hotel, Sure Hotel Collection to our family of brands. Best Western now has brands to suit every guest, from economy to luxury, across over 260 locations in Great Britain. We look forward to working in partnership with the team at the hotel to showcase and celebrate their hotel both locally and globally.”

What we are perhaps most excited by is the access we will have to a range of tools and expertise to support in driving tourism to Plymouth.

What will not be changing is our determination to provide a consistent and reliable experience to ALL of our guests…

As a Grade II Listed hotel, full of charm and centrally located, the hotel has always been popular with  business travellers and leisure guests alike, but with the support of Best Western we are certain that not only will more guests connect with the hotel, but with Plymouth as a destination too.


Book Direct for Best Rates -Click Here!